In the commercial heart of Barcelona, in a building designed by the architect Enric Sagnier i Villavecchia at the beginning of the 20th century, you will find MISUI.
MISUI is located on the first floor of Unión Suiza’s flagship store, on Avinguda Diagonal, a short distance from the Passeig de Gràcia.
MISUI can be found in an environment that perfectly encapsulates its own values: tradition, excellence, functionality, design and modernity. A space that is permeated with the 177 year old story of the Unión Suiza, the evolution of Barcelona and that, today, gives a voice to a solid and contemporary discourse. The modern dueling, which has can be accessed from the Unión Suiza’s own jewelry store, was renovated by the Vendrell family.
The space is a site of special meaning for the city. The modernist detailed interiors – such as the polychromy and the wooden reliefs and paneling- have been recovered, adapted and redesigned to create fittings in which breathes the spirit of Barcelona, in order to exhibit the collections of jewelry that, together with their shoes and hats complete the brand’s collection, all of which has been created by MISUI’s master-craftsmen.
MISUI has been a beneficiary of the European Regional Development Fund, whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an International Digital Marketing Plan with the aim of improving its online positioning in foreign markets during the year 2020. To this end, it has received support from the XPANDE DIGITAL Programme of the Barcelona Chamber of Commerce.